New name, same family.

After nearly forty years in the business of furniture, Dawson’s Furniture launches a new chapter as they rebrand to Dawson & Co alongside opening a new concept showroom in the coveted design precinct of Parnell. “We are still a family business, however the family is now bigger,” says Owner Angus Dawson, who feels the rebranding is a reflection of how the business has evolved in recent years.

Situated in the renovated E&H Buildings on The Strand, the new showroom for Dawson&Co is a space to outplay all others and brings to central city an impressive furniture store boasting humble luxury and international talent.
Designed by Veneer’s Kirsty Mitchell, Dawson & Co’s new concept showroom is a fresh, contemporary space that also pays homage to the industrial heritage of the original building. Concrete walls are met with high-studded ceilings and visible wooden rafters that frame a grand interior space dedicated to Dawson&Co’s portfolio of designer brands. Raw Timber was reclaimed from the Hobsonville Airbase and repurposed to create heavy wooden partitions that section off the exclusive Timothy Oulton space at the rear of the showroom. A minimalist and sleek designer kitchen bench is positioned through the heart of the store. Fully functional and just like the heart of the home; this kitchen serves as both a service and discussion area as well as a discreet point of sale.
The aesthetic of the new showroom has a tangible focus on natural elements and how they have evolved to serve as the building blocks for our home – inside and out. “Our new showroom is the result of several years of travelling
extensively and fostering strong relationships with some of the market leaders in indoor and outdoor furniture,” says Angus Dawson.

New showroom means the addition of new brands. Internationally recognised brands Tribu and Manutti are market leaders in outdoor furniture and bring to the shop floor a range of discerning luxury and innovative design. Rounding
out the outdoor collection, Dawson&Co will now stock Coastal bags, alfresco rugs and beanbags. Dawson & Co will for the first time retail bed linen from local contemporary brand Nest, as well as glassware and dinnerware from
Serax. “We are very lucky to be able to present both Manutti and Tribu outdoor furniture in this space. These two Belgium outdoor furniture brands are at the forefront of international design and we are very fortunate to have them on
display,” says General Manager of Dawson & Co, Scott Fisk.
Keeping within their signature merchandising, Timothy Oulton’s luxury furniture range is on display at the rear of the showroom in a secluded and designated area. Walk through the union jack drapes into a world of British opulence
and browse the brand’s unique furniture handcrafted from the world’s best, often reclaimed materials. New to the Timothy Oulton portfolio is a capsule range of leather bags, wallets and accessories.

Dawson & Co at 107-115 The Strand is now open, has over 20 on-site parking spaces and is situated conveniently near Auckland’s motorway.
Browse Dawson & Co’s new website and find more information at